Integrated Design Media

“Creativity is thinking up new things. Innovation is doing new things.”

— Theodore Levitt

Overview

Through designing a branding system for the TED2020 conference, I developed subsequent print media, digital media, and environmental assets.

Problem

How can a design system be designed to support print, digital, and environmental media for a large-scale event?

Solution

After developing a branding mark using the TED logo, year, and conference theme, I developed a program guide for the conference, identification tags, a website, and envrionemtnal elements.

Contents of the Solution:

1. Static logomark

2. Animated logomark

3. Print media

4. Digital Media

5. Environmental media

Process Book