Savannah College of Art & Design
“We need a branding system that integrates 4 campuses and 8 schools.”
Higher Education Administrator
Overview
Massimo Vignelli was a master of creating branding systems for corporations. His designs exceeded at being scaled due to their thoughtful structure. He led intensive workshops at the Savannah College of Art & Design (SCAD) to teach his methodology and how to apply his principles to redesign SCAD's identity. Each participant was assigned to design, produce, and present their projects to an audience.
Problem
SCAD is a network of 4 campuses and 8 schools without a branding structure that communicates these clearly and usefully.
Solution
A primary, secondary, and tertiary mark was developed to systemize the various applications of SCAD's brand. The primary mark is clean and modern for a wide range of applications, including environmental and print media. The secondary mark includes a three-part system to communicate the 4 campuses and 8 schools. The tertiary mark communicates the organization's foundation and legacy.
Contents of the Branding System:
Branding guidelines for designers & non-designers
Logo system with primary, secondary, and tertiary marks
Print design system coded for 4 campuses and 8 schools
Environmental & apparel applications
